Improve the Loan Approval Process by Implementing the Credit Decision Strategy

Improve the Loan Approval Process by Implementing the Credit Decision Strategy It’s true – having a credit decision strategy effectively improves the loan approval process. But before we delve into why this is so, we need to define the decision strategy. A credit decision strategy is a sequential process that is followed by successful lenders

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Connecting with Your Customers: A Q&A with Kelly Stroble from Yadkin Bank

Connecting with Your Customers: A Q&A with Kelly Stroble from Yadkin Bank Kelly Stroble, Director of Learning and Development for Yadkin Bank, the largest independent and community bank in North Carolina, has more than 30 years of experience in L&D within the banking industry, and specializes in sales, services and leadership development. I had a

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How Can You Create the Ultimate Emotional Connection with Your Customer?

How Can You Create the Ultimate Emotional Connection with Your Customer? Customer is king – that fact has been a constant regardless of your business. But treating customers like royalty has taken on even bigger meaning for the banking industry in recent years. Consumers typically choose their financial institutions based on which one has the

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Does Your Bank’s Sales Team Hold Effective Conversations?

Does Your Bank’s Sales Team Hold Effective Conversations? According to Forrester Research, among all businesses, banks have the highest correlation between customer experience and likelihood of switching businesses. Customer experience is the most common reason for opening and closing accounts, more so than fees, rates, locations and convenience. And among customers who switched banks during

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Why Bankers Need Formal Sales Training To Increase Revenue

  Why Bankers Need Formal Sales Training To Increase Revenue In today’s competitive banking industry, it has become even more vital to build long-term customer relationships at banks across the globe. The modern customer may or may not be well-informed about the financial questions they need to ask, but it is critical for bankers to understand the

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