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Blog A Live, 90-Minute Webinar
Small Business and Commercial Prospecting
Rapidly increase the number of business leads you acquire and convert them to sales.
Audience
Small Business and Commercial Relationship Managers, Branch Managers
Abstract
One of the greatest challenges and highest priorities financial organizations face today is proactively capturing business for the small business and commercial market, and in less time. Cold Calling is seldom an ineffective approach. New business relationships are established by building a network of centers of influence and through effective prospecting efforts.
Join us for this live, 90-minute webinar where you will learn effective customer acquisition strategies focused on identifying and leveraging key centers of influence, differentiating yourself and your organization, targeting profitable prospects in a more efficient and productive manner and turning that first call into an appointment.
Webinar Overview
Specific topics covered during Small Business and Commercial Prospecting include:
- Identifying and prioritizing profitable prospects
- Effectively working with centers of influence and other referral sources
- Creating a practical Value Proposition that truly adds value and sets your organization apart from the competition
- Planning and implementing effective contact activities
- Utilizing resources for more efficient use of time and energy
- Implementing a call process that captures the appointments
Benefits to Your Organization
Commercial Prospecting helps you:
- Streamline the prospecting process = closed business faster
- Capture more appointments = better pipeline
- Close more business in less time = more sales
- Increase profitability through more qualified leads = more revenue
About Our Facilitator
Cindi Campana has been in banking for more than 20 years with responsibilities that include management, consulting, and organization development as well as line experience. With her extensive background, Cindi brings a wealth of expertise to her role as product manager, sales and service development at Omega Performance.
Prior to joining Omega Performance, Cindi was affiliated with an international bank in New York. Her roles included branch manager, cluster manager, and training manager where she successfully implemented a sales culture throughout the retail organization. After 11 years, Cindi moved to a community bank in the Washington D.C. area, first as a regional manager. Cindi's certification in teamwork skills transferred to the success of creating a collaborative group of managers that focused on top performance results within the organization. Cindi then became the sales champion where she was introduced to Omega's sales and sales management programs and was instrumental in implementing the programs throughout all lines of business in the organization. Cindi's most recent experience was with a regional bank, starting in a sales and marketing role for the Region, and moving to a line position responsible for driving successful results.
Cindi earned a Bachelor of Science degree in Education and holds her investment and life insurance licenses. She is co-author of the Omega Performance eBook, Revealed: Top Deposit Growth Techniques.
Fee
U.S. $355 that includes:
- One connection to each webinar session (invite colleagues to view with you at your desk or in a conference room for no additional fee)
- Unlimited access to the recording of the session for 45 days
Credit card payments only. You will be prompted for your credit card information when you register. MasterCard, VISA, and American Express are accepted.
Questions about registration or payment? Call Amanda Plaskett at +1.704.672.6046.