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Articles - Sales & Service

  • Why Invest in Training
    Omega Performance Article
    A summary of the research detailing the significant performance advantages achieved and maintained by businesses that invest in training.

  • Coaching and Mentoring: Enhancing Education
    Chief Learning Officer
    Omega Performance research reveals that coaching is one of the most powerful tools for driving and sustaining employee performance. Read our article to learn what effective coaching is, how to build a coaching process that links to your organization’s business model, and strategies for successfully implementing the coaching process enterprise-wide.

  • Cross-Selling Made Easy
    ABA Bank Marketing Magazine
    Everyone has heard the statistic: Selling a product or service to a new customer costs five times more than selling an additional product or service to an existing customer. Not surprisingly, many banks view cross-selling as an attractive growth strategy—a way to bolster revenue by expanding customer relationships.

  • Small Business Solutions
    Community Banker
    Explore how you can find big business serving the small business market.

  • Service Your Way to Sales
    Community Banker
    Learn five ways to significantly improve your bank's performance.