Accelerated Product Mastery Workshop

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Business Issue - As organizations look to increase wallet share and deepen customer relationships to ensure loyalty, employees and managers at all levels must identify customer needs quickly and accurately, and match them with appropriate solutions. The ability to recall product features and benefits in the context of customer needs is critical to achieving the business results organizations need. The challenge is reaching product mastery when time is limited and marketing initiatives are underway.

Omega Performance’s Solution - Omega’s Accelerated Product Mastery Workshop enables organizations to assess the current level of their employees' product knowledge and, in a short period of time, equip them with conversational knowledge in all of the product categories: managing money, borrowing money, and investing money. Participants use Omega's unique learning techniques to build skills in an accelerated format via an intense, but exciting, two-day workshop. A pre-assessment and post- assessment are given to the participants to measure and evaluate the progress of the product knowledge learned in the two day timeframe.

What Is Included

The two-day workshop employs activities that include Rapid Recall, Conversational Practice and Product Mastery Card Review. The Product Mastery Pre-assessment is administered to benchmark participants' knowledge.

An Omega facilitator helps participants build second-nature recall of products and services and learn how to apply that knowledge to customers' typical financial needs during two different audio-taped skill development practices. At the conclusion of the workshop, participants engage in a post-test assessment that indicates improvement in product knowledge proficiency compared to the benchmark established at the workshop's outset.

Delivery Options

Omega Performance recommends that the Accelerated Product Mastery Workshop be conducted with a focus on Managing Money (or transactional products) on Day One and on Borrowing and Investing Money on Day Two.

Results You Can Expect

The Accelerated Product Mastery Workshop helps you to:

Bring your organization to a higher level of product knowledge and management
Improve both customer service and sales results
Provide consistent, accurate product information to customers
Develop benefits-oriented product conversations with customers
Decrease training time required to obtain product knowledge proficiency
Improve employee confidence when engaging in conversations with customers

Prerequisites

There are no prerequisites to the Accelerated Product Mastery Workshop.

Who Should Be Trained

The Accelerated Product Mastery Workshop is recommended for all organizations whose employees and managers have direct contact with customers or who need a better understanding of products and the internal processes and procedures surrounding them.

This workshop is especially suited for organizations that have introduced new product suites via mergers, marketing initiatives, and significant new hire acquisition.