Boost Your Ability To Develop And Cross-Sell Profitable Commercial Business

Charlotte, N.C., April 11, 2005—Omega Performance, worldwide partner to results-driven leaders in financial services, announces the release of a revised, streamlined Maximizing Call Power (MCP). The new version of MCP helps relationship managers, product specialists, team leaders, and sales team members more skillfully grow commercial business in less time away from the office.

MCP builds proficiency in three critical areas: leveraging call power (establishing call objectives that advance the customer relationship and the bank's goals), focusing call power (executing a five-phase call process), and capturing call power (documenting call results, needs identified, and objections discussed). Videotaped skill practice is included at the end of each workshop day to give participants an opportunity to apply the skills learned to conducting a complete sales call.

"Effective call planning, execution, and management are critical for any financial institution focused on driving revenue through existing and newly acquired customers," explained Juan Gutierrez, president and chief executive officer of Omega Performance. "In just two days, MCP gives commercial bankers the high-impact skills and tools they need to find, capture, and develop profitable business opportunities."

About Omega Performance
Omega Performance has enabled more than 2,500 firms worldwide to drive and sustain improved business results. The company is a wholly owned subsidiary of Informa plc (INF on the London Stock Exchange), the leading international provider of specialist information and services for the academic and scientific, professional, and commercial business communities. Informa has over 150 offices in more than 40 countries and employs over 7,000 staff around the world. Omega Performance is headquartered in Charlotte, N.C., USA, with major offices in Australia, Canada, China, Greece, Nigeria, Singapore, South Africa, and the United Kingdom.